Services
Full-stack WordPress & Shopify development
Every engagement starts the same way: understand the business goal, then pick the simplest technical path that gets there. Muhammad Shoaib has been doing this for 12+ years, for clients across the US, UK, Canada, Australia, and the EU.
Custom WordPress Development
Hand-built WordPress sites and themes, not a page-builder template wearing your logo — fast, editable, and built to scale with the business.
Marketing agencies and growing businesses across the US, UK, Canada, Australia, and the EU hire me to build custom WordPress themes from scratch — coded to your design files, not bent to fit a page builder's limitations. That means faster page loads, a content model your team can actually manage, and a site that doesn't fall apart the first time you need something the theme wasn't built for.
- Custom theme development from Figma/design files
- Gutenberg block & ACF-powered content architecture
- Multisite & membership site builds
- Migration from legacy CMS with zero SEO loss
Shopify Development
Custom Shopify & Shopify Plus storefronts built for conversion — from theme customization to fully bespoke builds.
From first-time DTC brands to Shopify Plus merchants scaling internationally, I build storefronts engineered around conversion, not just aesthetics — fast product pages, frictionless checkout, and theme code that survives your next redesign instead of needing a rebuild. Clients span the US, Canada, UK, Australia, and the EU, so cross-border currency, tax, and shipping logic is familiar territory.
- Custom Liquid theme development & Online Store 2.0 sections
- Headless Shopify with Next.js storefronts
- Checkout & subscription app integrations
- Theme migrations with zero downtime
WooCommerce Development
Full-featured WooCommerce stores — custom checkout flows, product logic, and payment/shipping integrations that just work.
WooCommerce gives you full control over hosting and checkout — the trade-off is that someone has to build the product logic, payment routing, and shipping rules correctly the first time. I handle that end-to-end: stores that hold up under real order volume, integrate cleanly with the payment and shipping providers your market actually uses, and don't need a developer on standby for every plugin conflict.
- Custom product types & pricing logic
- Payment gateway & shipping carrier integrations
- Subscription & membership commerce
- Store performance & checkout optimization
Speed Optimization
Turn a sluggish WordPress or Shopify site into one that passes Core Web Vitals — usually within days, not months.
A slow site quietly costs conversions and search rankings every single day it stays slow. I run a full performance audit — images, scripts, fonts, hosting, database queries — and fix what's actually causing the drag, not just what a generic plugin claims to fix. Most engagements move a site from a failing PageSpeed score to passing Core Web Vitals within days.
- Full performance audit with prioritized fix list
- Image, script & font loading optimization
- Caching, CDN & database tuning
- Before/after Lighthouse & PageSpeed reporting
Technical SEO
The technical foundation that lets your content and marketing actually rank — schema, crawlability, and Core Web Vitals done right.
Great content can't rank on a technically broken site — this is the foundation work that makes everything else possible: clean site architecture, structured data, crawlability, and Core Web Vitals. I work alongside your existing marketing or SEO team (agency or in-house) as the technical implementation partner, especially valuable during platform migrations where a mistake can quietly wipe out years of ranking equity.
- Technical SEO audit & structured data implementation
- Site architecture & internal linking strategy
- Core Web Vitals remediation
- Migration SEO safeguarding (301s, sitemaps, indexing)
API Integrations
Connect your site to the tools that run the business — CRMs, ERPs, payment processors, marketing platforms, and internal systems.
Your website rarely operates alone — it needs to talk to your CRM, your ERP, your email platform, your internal tools. I build the integrations that make that happen reliably: third-party and custom REST/GraphQL APIs, webhooks, and automations, so data moves between systems without someone manually re-entering it.
- Third-party & custom REST/GraphQL API integrations
- CRM, ERP & email marketing platform sync
- Webhooks & automation between store and back-office
- Custom API development for internal tools
Website Maintenance
Ongoing care plans so the site keeps working while you focus on the business — updates, backups, monitoring, and same-week fixes.
A launched site still needs upkeep — core, theme, and plugin updates tested on staging before they touch production, uptime monitoring, security hardening, and backups that are actually tested to restore. Monthly care plans include a bucket of hours for small fixes and enhancements, so the relationship doesn't end at handoff.
- Core, theme & plugin updates with staging tests
- Uptime monitoring & security hardening
- Scheduled backups with tested restore points
- Priority bug fixes & small enhancement requests
Custom Plugin Development
When the marketplace plugin doesn't quite fit, a small custom plugin often costs less than the workarounds it replaces.
Sometimes the off-the-shelf plugin almost works — until you're three workarounds deep and the site is more fragile than when you started. A small, purpose-built plugin or Shopify app, scoped to exactly what the business needs, is often cheaper to build and maintain than stacking generic tools on top of each other.
- Custom WordPress plugin architecture & development
- Shopify app / private app development
- Admin dashboards & internal tooling
- Plugin audits, refactors & performance fixes
Have a project in mind?
Tell me what you're building and I'll follow up within a business day with next steps — or grab a slot on the calendar directly.