About
The developer behind the code
12+ years turning ambitious briefs into fast, reliable WordPress and Shopify builds — trusted by marketing agencies, startups, and SMBs across the US, UK, Canada, Australia, and the EU.
My Journey
My journey as a developer started nearly 12 years ago, building WordPress sites for small businesses one project at a time. Over the following decade that grew into a full practice spanning custom WordPress builds, Shopify storefronts, WooCommerce stores, and the plugins and integrations that hold them together.
Alongside client work, I spent 5 years as an instructor — running 42+ bootcamps and coding sessions for over 2,000 students, which sharpened the way I explain technical trade-offs to non-technical stakeholders. That habit shows up in every client relationship: fewer surprises, clearer timelines, decisions you can actually follow.
Today I work as an extension of marketing agencies and in-house teams — the developer they call when a launch is on the line, a site has slowed to a crawl, or an idea needs to become a working store by Friday.
Meet Shoaib
A quick video introduction
Community
Speaking & recognition
Active in the Pakistani WordPress and freelancing community, on stage and off.
Speaker · 2025
WordCamp Islamabad
Participant · 2021
National Freelancing Conference — Ministry of IT & Telecommunication, Pakistan
Community Member
TechHub Connect, Islamabad
Background
Education & credentials
Education
Bachelor of Computer Science
National University of Sciences and Technology (NUST)
Certifications
React JS
Udemy
Professional Web & Graphic Design
University of Punjab
Community
Organizer
WordCamp Lahore
Community Organizer
Facebook Developer Circle
Philosophy
How I approach every project
Ship the thing that moves the metric
Every build decision gets weighed against one question: does this help the client get more customers, faster? Clever code that doesn't move the business forward is a distraction.
Communication is a feature
Agencies and founders don't have time to decode developer-speak. Updates are written for the person reading them, not to sound impressive.
Fast sites, honest timelines
Performance isn't an afterthought — it's budgeted in from the first wireframe. And if a deadline is unrealistic, that gets said in week one, not week five.
Maintainable beats clever
The next developer to touch this code might be you, six months from now, at 11pm before a launch. Code is written for that person.
Experience
12 years of shipping real projects
From first freelance WordPress site to trusted development partner for agencies worldwide.
Started freelance development practice
Independent
Began building custom WordPress sites for small businesses, learning the full stack of what it takes to run client projects end-to-end — scoping, design handoff, development, and support.
Senior Software Developer — Freelance / Retainer
Mountain Air Marketing
Began a long-standing freelance engagement building scalable WordPress and Shopify websites for international clients — custom backend systems, third-party API integrations, and checkout flow optimization.
Freelance WordPress & Shopify Developer
Independent / Direct Clients
Delivered custom sites for agencies and direct clients alongside the Mountain Air Marketing engagement — membership platforms, subscription systems, digital product funnels, and technical SEO work.
Senior Web Developer — Freelance / Retainer
TheMarketingDeptCo
Became the ongoing technical partner for a marketing agency, architecting and maintaining high-traffic WordPress and Shopify platforms and leading Core Web Vitals optimization across their client roster.
Senior WordPress & Shopify Developer
Independent
Working with agencies, startups, and SMBs internationally — custom development, performance optimization, and ongoing site care for growing businesses.
Beyond the Code
A few fun facts
Delivered 42+ live coding bootcamps to 2,000+ students without a single rescheduled session.
Has fixed a 'site is down' emergency the same day it landed in the inbox, more times than he can count.
Prefers a working prototype over a 40-slide proposal deck.
Keeps a running swipe file of the ugliest checkout flows on the internet — for research purposes.
Have a project in mind?
Tell me what you're building and I'll follow up within a business day with next steps — or grab a slot on the calendar directly.